With competition increasing in the fitness and health market, operators need to identify the business potential in a new location. We combine analysis of the existing operations and their customers with extensive consumer data on fitness activities, affluence and lifestyle attributes.

Our ability to consider residential populations, ACORN, and the Workday Wallet allows us to take account of all sources of business. As a result we can assess new locations and their business performance as well as planning expansion of the network. Using your customer data we can identify the types of people who will be trial converters, low usage members and high usage/added-value members.

In recent years CACI has supported operators in the casino, nightclub, cinema markets. Our ability to predict customer potential across the UK has been instrumental in their identification of target locations and in marketing to key business types.

Using client's customer databases and market research on entertainment activities enables us to produce models of business potential taking into account the facilities' catchments for a range of competitive scenarios.

Discerning consumers and competitive pressures create a challenging business climate for even the best operators. New formats and innovative brands lead to high levels of investment. In searching for new locations or in reviewing existing portfolios, operators need to ensure that target consumers are available in sufficient numbers to justify the required investment.

We analyse your data on individual locations and customers together with CACI's extensive data on eating and drinking by residential, working and tourist populations. Using this information base in conjunction with your industry knowledge and brand aspirations allows us to support you in identifying target towns and in 'brand matching' reviews for your existing retail locations.