Whilst 'gut-feel' has a role to play in retail decision-making it is vital that any personal assessment is balanced by a quantitative analysis of available data. CACI's robust statistical techniques are supplemented by expert knowledge of retail locations.

We have successfully created retail turnover models for a range of location types and business sectors.

A major supermarket group

CACI provides turnover forecasts and feasibility study reports to a major supermarket group. Our experienced site researchers use field appraisals of proposed sites and local competition to refine the forecasts generated from our models of shopping behaviour. The resulting reports provide turnover forecasts as well as the concise supporting evidence and expert commentary required to give the retailer's board confidence in CACI's recommendations.

CACI provides the tools for retailers with in-house site research teams to produce their own predictions.