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Market Planning Data

Building on CACI's 30 year pedigree in building and modelling the most comprehensive local area data sets, CACI maintains unrivalled access to all of the data required to assess local market opportunities.

Our datasets include ACORN demographic classification, individual lifestyles database, population & expenditure forecasts and competitor location data.

  • ACORN

    ACORN was the first and is still one of the most powerful consumer targeting tools. The combination of geography with demographics and lifestyle information enables marketers to fully understand the kind of people buying their goods and services.

  • EuroACORN

    Ever evolving, ACORN has expanded beyond the UK and can be used to understand market capabilities and similarities in Europe.

  • HealthACORN

    HealthACORN offers a unique insight into the diet, exercise and illness attributes of the people in your local area. It is the first consumer classification to focus on the specifics of health.

  • IrishACORN

    IrishACORN can help define and analyse the purchasing preferences and lifestyle characteristics of different areas throughout Ireland.

  • Community Insights

    There is widespread recognition that public sector policy must be based on the needs of local residents. With this in mind, CACI has developed Community Insights, a unique range of indicators to identify issues in key public service areas.

  • DataDepot

    DataDepot is a specialist department providing information consultancy and data solutions, which can be readily applied to making key location or strategic decisions.

  • Drive Times

    If you are scheduling field resources or allocating incoming enquiries to their nearest outlets, we can help you to understand how long it takes to reach any destination from any start point.

  • Expenditure Estimates and Forecasts

    Our measures for expenditure estimating and forecasting have been developed to focus on the spending habits of the UK population, to help our customers understand their target market.

  • Income and House values

    The Streetvalue and PayCheck datasets innovated by CACI have been instrumental in the way housing specialists look at housing affordability within local markets.

  • Market Databases

    Our Market Databases are comprised of Mortgage Market, Current and Savings account and Personal Loans databases run on behalf of the financial services industry since 1990.

  • Market Potential Estimates

    To give you absolute confidence in the potential of specific sites CACI provides turnover and profit forecasts for individual locations.

  • Population and Household Projections

    Population projections and demographic updates are an important part of any planning strategy. We can help you with both residential and workforce population data.

  • Public Transport Travel Times

    An increased focus on transport for property developers and centre planners means that understanding the existing provision for Public Transport is very important.

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