ACORN is the leading geodemographic tool used to identify and understand the UK population and the demand for products and services. Businesses use this information to improve their understanding of customers, target markets and determine where to locate operations.

In the UK, ACORN categorises all 1.9 million postcodes, which have been described using over 125 demographic statistics within England, Scotland, Wales and Northern Ireland, and 287 lifestyle variables, making it the most powerful discriminator, giving a clearer understanding of clients and prospects.

ACORN remains the most respected and reliable consumer classification, first developed by CACI over 25 years ago. Since ACORN's conception we have developed consumer classifications for the UK and worldwide.